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Privacy Policy - Numu Baby Privacy Policy - Numu Baby
Privacy Policy Privacy Policy
Numu Baby respects the privacy of its customers and users and is committed to processing personal data transparently, securely and in accordance with applicable data protection legislation.
1. Data Controller
The controller responsible for the processing of personal data collected through www.numubaby.com is:
PFS, Lda.
Tax ID (NIPC): 513 471 510
Registered office: Calçada Conde de Tomar 33B, 1495-201 Cruz Quebrada, Portugal
Brand: Numu Baby
Email for privacy-related matters: hello@numubaby.com
2. Personal Data We May Collect
Depending on how you interact with Numu Baby, we may process data including:
Name, billing and delivery address, email address, telephone number, information relating to orders and products purchased, information required for invoicing, customer service contact history, technical information relating to use of the website, and communication and marketing preferences.
Information relating to payment methods is generally processed through the relevant payment service providers, in accordance with the systems made available during checkout.
3. How We Use Personal Data
Personal data may be processed for the following purposes:
Processing Orders
This includes order management, payment, invoicing, dispatch, delivery, returns, statutory guarantee and after-sales support.
Legal basis: performance of a contract and pre-contractual measures.
Compliance with Legal Obligations
Certain data must be retained to comply with tax, accounting, commercial or other statutory obligations.
Legal basis: compliance with a legal obligation.
Customer Support
We may use the information provided to answer questions, complaints, requests for information, returns or support relating to products and orders.
Legal basis: performance of a contract and/or legitimate interest in providing customer support.
Security and Fraud Prevention
Certain technical and transactional information may be processed to protect the website, prevent misuse and reduce the risk of fraud.
Legal basis: Numu Baby's legitimate interests and, where applicable, compliance with legal obligations.
Marketing Communications
Where consent or another applicable legal basis exists, we may send news, promotions, product information and other marketing communications.
Users may withdraw their consent or object to direct marketing at any time.
Analytics and Advertising
Where the user has provided the necessary consent through the cookie settings, technologies may be used to analyse website usage, measure campaign performance or display more relevant advertising.
Legal basis: consent, where legally required.
4. Who We May Share Personal Data With
Numu Baby may use service providers necessary for its business activities, including providers of:
e-commerce platforms and hosting; payment processing; transport and logistics; invoicing and accounting systems; technology and security services; customer support; email and communications; analytics and advertising, where authorised.
These entities should only process the data necessary to provide their respective services and in accordance with applicable legal obligations.
Personal data may also be disclosed to public authorities where there is a legal obligation to do so.
5. International Transfers
Some technology providers may process personal data outside the European Economic Area.
Where this occurs, Numu Baby will seek to ensure that the mechanisms provided for by law are used to guarantee an adequate level of data protection, including, where applicable, adequacy decisions or Standard Contractual Clauses approved by the European Commission.
6. How Long We Keep Personal Data
Personal data is retained only for as long as necessary for the purposes for which it was collected.
Data relating to orders, invoicing and transactions will be retained for the periods required by applicable tax, accounting and commercial legislation.
Data necessary for managing statutory guarantees, complaints or the establishment, exercise or defence of legal claims may be retained for the relevant statutory periods.
Data used for marketing on the basis of consent will be processed until consent is withdrawn or until the data is no longer necessary for that purpose, without prejudice to retaining information required to demonstrate compliance with legal obligations.
7. Data Subject Rights
Under applicable legislation, and where the relevant legal conditions are met, data subjects may exercise the following rights:
access to personal data; rectification of inaccurate or incomplete data; erasure of data; restriction of processing; objection to processing; data portability; withdrawal of consent at any time in relation to processing based on consent; and the right not to be subject to certain decisions based solely on automated processing, where applicable.
To exercise your rights, please contact:
Exercising these rights is generally free of charge.
8. Complaints to the Supervisory Authority
If you believe that your personal data is not being processed in accordance with applicable law, you may lodge a complaint with:
Comissão Nacional de Proteção de Dados – CNPD (Portuguese Data Protection Authority)
9. Security
Numu Baby implements technical and organisational measures designed to protect personal data against loss, misuse, unauthorised access, alteration or improper disclosure.
However, no electronic transmission or storage system can guarantee absolute security.
10. Cookies
Cookies are small files or similar technologies stored or used on a user's device while browsing a website.
The Numu Baby website may use different categories of cookies.
Strictly Necessary Cookies
These cookies are required for essential website functions such as navigation, the shopping cart, checkout, security and management of privacy preferences.
As a rule, these cookies do not require consent where they are strictly necessary to provide a service requested by the user.
Preference Cookies
These cookies allow certain choices to be remembered and help improve the user experience.
Analytics Cookies
These cookies help us understand, in aggregate, how visitors use the website and evaluate its performance.
Where legally required, they will only be used after the user has provided consent.
Advertising and Marketing Cookies
These cookies may be used to measure campaigns, limit the repetition of advertisements or display more relevant advertising.
Where legally required, they will only be used after the user has provided consent.
11. Managing Cookies and Consent
On the first visit to the website, users should be able to accept, reject or configure non-essential cookie categories through the consent management tool provided on the website.
Consent may subsequently be changed or withdrawn through:
[MANAGE COOKIE PREFERENCES]
Rejecting non-essential cookies should not prevent users from accessing the essential functions of the online store.
12. Children's Data
The online store is intended for purchases by adults or persons legally authorised to enter into contracts.
We do not knowingly seek to collect personal data directly from children for commercial purposes without the appropriate legal basis.
13. Changes to this Policy
This Privacy and Cookie Policy may be updated to reflect changes in legislation, technology or the services used by Numu Baby.
The most recent version will always be available on this page.
Last updated: September 2026
Numu Baby respects the privacy of its customers and users and is committed to processing personal data transparently, securely and in accordance with applicable data protection legislation.
1. Data Controller
The controller responsible for the processing of personal data collected through www.numubaby.com is:
PFS, Lda.
Tax ID (NIPC): 513 471 510
Registered office: Calçada Conde de Tomar 33B, 1495-201 Cruz Quebrada, Portugal
Brand: Numu Baby
Email for privacy-related matters: hello@numubaby.com
2. Personal Data We May Collect
Depending on how you interact with Numu Baby, we may process data including:
Name, billing and delivery address, email address, telephone number, information relating to orders and products purchased, information required for invoicing, customer service contact history, technical information relating to use of the website, and communication and marketing preferences.
Information relating to payment methods is generally processed through the relevant payment service providers, in accordance with the systems made available during checkout.
3. How We Use Personal Data
Personal data may be processed for the following purposes:
Processing Orders
This includes order management, payment, invoicing, dispatch, delivery, returns, statutory guarantee and after-sales support.
Legal basis: performance of a contract and pre-contractual measures.
Compliance with Legal Obligations
Certain data must be retained to comply with tax, accounting, commercial or other statutory obligations.
Legal basis: compliance with a legal obligation.
Customer Support
We may use the information provided to answer questions, complaints, requests for information, returns or support relating to products and orders.
Legal basis: performance of a contract and/or legitimate interest in providing customer support.
Security and Fraud Prevention
Certain technical and transactional information may be processed to protect the website, prevent misuse and reduce the risk of fraud.
Legal basis: Numu Baby's legitimate interests and, where applicable, compliance with legal obligations.
Marketing Communications
Where consent or another applicable legal basis exists, we may send news, promotions, product information and other marketing communications.
Users may withdraw their consent or object to direct marketing at any time.
Analytics and Advertising
Where the user has provided the necessary consent through the cookie settings, technologies may be used to analyse website usage, measure campaign performance or display more relevant advertising.
Legal basis: consent, where legally required.
4. Who We May Share Personal Data With
Numu Baby may use service providers necessary for its business activities, including providers of:
e-commerce platforms and hosting; payment processing; transport and logistics; invoicing and accounting systems; technology and security services; customer support; email and communications; analytics and advertising, where authorised.
These entities should only process the data necessary to provide their respective services and in accordance with applicable legal obligations.
Personal data may also be disclosed to public authorities where there is a legal obligation to do so.
5. International Transfers
Some technology providers may process personal data outside the European Economic Area.
Where this occurs, Numu Baby will seek to ensure that the mechanisms provided for by law are used to guarantee an adequate level of data protection, including, where applicable, adequacy decisions or Standard Contractual Clauses approved by the European Commission.
6. How Long We Keep Personal Data
Personal data is retained only for as long as necessary for the purposes for which it was collected.
Data relating to orders, invoicing and transactions will be retained for the periods required by applicable tax, accounting and commercial legislation.
Data necessary for managing statutory guarantees, complaints or the establishment, exercise or defence of legal claims may be retained for the relevant statutory periods.
Data used for marketing on the basis of consent will be processed until consent is withdrawn or until the data is no longer necessary for that purpose, without prejudice to retaining information required to demonstrate compliance with legal obligations.
7. Data Subject Rights
Under applicable legislation, and where the relevant legal conditions are met, data subjects may exercise the following rights:
access to personal data; rectification of inaccurate or incomplete data; erasure of data; restriction of processing; objection to processing; data portability; withdrawal of consent at any time in relation to processing based on consent; and the right not to be subject to certain decisions based solely on automated processing, where applicable.
To exercise your rights, please contact:
Exercising these rights is generally free of charge.
8. Complaints to the Supervisory Authority
If you believe that your personal data is not being processed in accordance with applicable law, you may lodge a complaint with:
Comissão Nacional de Proteção de Dados – CNPD (Portuguese Data Protection Authority)
9. Security
Numu Baby implements technical and organisational measures designed to protect personal data against loss, misuse, unauthorised access, alteration or improper disclosure.
However, no electronic transmission or storage system can guarantee absolute security.
10. Cookies
Cookies are small files or similar technologies stored or used on a user's device while browsing a website.
The Numu Baby website may use different categories of cookies.
Strictly Necessary Cookies
These cookies are required for essential website functions such as navigation, the shopping cart, checkout, security and management of privacy preferences.
As a rule, these cookies do not require consent where they are strictly necessary to provide a service requested by the user.
Preference Cookies
These cookies allow certain choices to be remembered and help improve the user experience.
Analytics Cookies
These cookies help us understand, in aggregate, how visitors use the website and evaluate its performance.
Where legally required, they will only be used after the user has provided consent.
Advertising and Marketing Cookies
These cookies may be used to measure campaigns, limit the repetition of advertisements or display more relevant advertising.
Where legally required, they will only be used after the user has provided consent.
11. Managing Cookies and Consent
On the first visit to the website, users should be able to accept, reject or configure non-essential cookie categories through the consent management tool provided on the website.
Consent may subsequently be changed or withdrawn through:
[MANAGE COOKIE PREFERENCES]
Rejecting non-essential cookies should not prevent users from accessing the essential functions of the online store.
12. Children's Data
The online store is intended for purchases by adults or persons legally authorised to enter into contracts.
We do not knowingly seek to collect personal data directly from children for commercial purposes without the appropriate legal basis.
13. Changes to this Policy
This Privacy and Cookie Policy may be updated to reflect changes in legislation, technology or the services used by Numu Baby.
The most recent version will always be available on this page.
Last updated: September 2026